The Titleist Tour Soft AIM 360° blends the plush feel and dependable performance of the Tour Soft family with a bold new 360° Alignment Integrated Marking (AIM 360) wrap. Designed to help you aim more precisely on tee shots and putts, AIM 360 is the latest addition to Titleist’s alignment technologies.

Key Features & Technical Highlights

• 360° Alignment Integrated Marking (AIM 360)
  A continuous marking wraps nearly around the ball’s equator, offering enhanced visual cues. Titleist’s controlled tests showed that AIM designs can improve alignment precision by up to 35 % compared to standard sidestamps.

• Fast Large Core
  Tour Soft AIM 360 uses a fast, enlarged core to deliver long distance off the tee while maintaining a very soft feel and low long-game spin.

• Thin Fusablend Cover
  A refined, thin Fusablend cover supports dependable greenside spin and control without sacrificing feel.

• 346 Quadrilateral Dipyramid Dimple Design
  This dimple layout is tuned for consistent ball flight and efficiency, helping the ball fly reliably even in varying conditions.

• AIM Performance Benefits
  Titleist positions AIM 360 not just as decoration, but as a performance tool: the wrap is “rooted in performance, designed to help improve accuracy in putting and lining up to the target off the tee.”

Performance Profile & Player Fit

• Skill & Identity: Tailored for golfers who prioritize soft impact feel but also want visual alignment support across their game.

• Desire & Performance: Combines the Tour Soft ideal — “soft feel, long distance, consistent flight” — with the AIM 360 visual enhancement to sharpen setup accuracy.

• Situational / Problem Solved: Especially useful when aiming feels inconsistent — putting, alignment on drives, or in pressure shots where visual cues help.

• Feel Preference: One of the softer Tour-tier balls; the core and cover are tuned for a more muted feedback across clubs.

• Trust & Quality: Produced by Titleist under the same manufacturing standards as the standard Tour Soft line. The AIM wrap is an additive visual feature, not a trade-off in performance.